Reports indicate that King Charles is keen to grant Catherine the unique privilege of being granted a Royal Warrant, a power not granted to the Princess of Wales for 115 years. The notable title cements her role in the royal family and highlights her growing influence globally. A Royal Warrant signifies excellence and is awarded by senior royals to brands or individuals known for providing quality service to the Royal Family. Holding the title enhances the reputation of the businesses that receive it. The last Princess of Wales to grant such a warrant was Queen Mary before the reign of King George V began in 1910.
Although King Charles received the right in 1980, his first wife, Princess Diana, never had the privilege. Now, Catherine will change that. Royal warrants are valid for up to five years and allow companies to use the royal coat of arms on their products. Membership of the Royal Warrant Holders Association further cements a business’s credibility with the monarchy. Queen Camilla recently granted royal warrants to her longtime beauticians, underscoring the exclusivity of the title.
Insiders say giving Catherine the power would modernize the monarchy’s image while supporting British industries. Experts believe the move is in line with Catherine’s established influence in the fashion world, often referred to as the “Kate effect,” where her choices have a significant impact on shopping trends. Items she endorses often sell out quickly, contributing more than $1 billion in sales. Given her fashion acumen, allowing her to endorse the Royal Warrant seems like a natural progression.
King Charles is said to have great respect for Catherine, often referring to her as his favorite daughter-in-law. Experts say the endorsement reflects his confidence in her abilities, suggesting she will have increasing influence as she takes on more responsibilities. Catherine’s fashion choices have long been a talking point, with designers seeing increased sales when she wears their creations. Sources say she could start issuing royal licenses to her favourite brands later this year, ushering in a new era of royal influence in British fashion and commerce.
Potential candidates for such titles include Alexander McQueen, her favourite designer, along with Catherine Walker and Jenny Packham, who have influenced her style. Brands such as Strathberry and Katherine Zoraida are also expected to be on her list. Royal expert Ian Pelm Turner has highlighted the economic impact of the initiative, noting that the “Kate effect” could be the impetus for King Charles to give Catherine the responsibility. It would serve as a meaningful endorsement in the fashion industry and carry significant weight in retail branding.
